Chegg Reports 2021 Financial Results and Gives 2022 Guidance - Transcript Full
Tracey Ford: Good
afternoon. Thank you for joining Chegg’s Fourth Quarter 2021 Conference Call. On
today’s call are Dan Rosensweig, Co-Chairperson and CEO, and Andy Brown, Chief
Financial Officer.
A copy of our earnings press release, along with our
investor presentation, is available on our Investor Relations website,
investor.chegg.com. A replay of this call will also be available on our
website.
We routinely post information on our website and
intend to make important announcements on our media center website at
chegg.com/mediacenter. We encourage you to make use of these resources.
Before we begin, I would like to point out that during
the course of this call, we will make forward-looking [statements]
regarding future events, including the future financial and operating
performance of the company.
These forward-looking statements are subject to
material risks and uncertainties that could cause actual results to differ
materially from those in the forward-looking statements. We caution you to
consider the important factors that could cause actual results to differ
materially from those in the forward-looking statements.
In particular, we refer you to the cautionary language
included in today’s earnings release and the risk factors described in Chegg’s
annual report on Form 10-K filed with the Securities and Exchange Commission on
February 22nd, 2021 as well as our other filings with the SEC.
Any forward-looking statements that we make today are
based on assumptions that we believe to be reasonable as of this date. We
undertake no obligation to update these statements as a result of new
information or future events.
During this call, we will present both, GAAP and
non-GAAP financial measures. Our GAAP results and GAAP to non-GAAP
reconciliations can be found in our earnings press release and the investor
slide deck on our IR website, investor.chegg.com. We also recommend you review
the investor data sheet, which is also posted on our IR website.
Now, I will turn the call over to Dan.
Dan Rosensweig: Thank
you, Tracey, and welcome, everyone, to our 2021 Q4 earnings call. When we
reported in early November, there was a great deal of uncertainty around the
back to the school season and the continuing impact of COVID-19.
Fortunately, while enrollments were lower, we saw that
schoolwork did eventually pick up, so the need for Chegg increased throughout
the quarter, helping us exit the year on a higher note.
During these complicated times, the Chegg team has
continued to execute extraordinary well, with Chegg Study Pack take rates
outperforming our expectations and retention rates reaching all-time highs,
both of which positively impacts subscriptions, ARPU and margins for Chegg
Services.
Our continued investment in content quality, subject
matter expansion, personalization and discovery, keep adding more value for
students around the world and create even bigger opportunities for Chegg.
Students depend on Chegg and is an important part of
their learning journey, and the momentum we experienced in Q4 is continuing
into Q1. This is why we feel comfortable providing 2022 guidance, which Andy
will walk you through shortly.
As education evolves, so do the learning pathways,
which means there are going to be more students, which will require even more
help. That is why we are expanding our learning support to reach these students,
regardless of the path they choose, to improve their outcomes through learning.
So, for 2022, our priorities are, one, to expand and
improve the discoverability and quality of our content, the subjects that we
cover and further personalize the user experience to make Chegg even better and
more valuable for learners.
Two, invest in our international expansion, including
our newest and exciting addition of Busuu, entering us into the $17 billion
digital language business.
Three, invest in and grow our skills business by
offering more courses through partnerships and through our direct channels. Four,
add even more value to our existing customers and new customers through
bundling, pricing and new offerings. We believe, this will enable Chegg to
reaccelerate growth and meet our financial expectations.
As you can see, we have an exciting future ahead of us
and we made some important investments last year to position us for continued growth.
We added new subjects, higher-quality content and introduced personalization
through the successful launches of Learn with Chegg and Uversity.
Together, they help us improve and expand our content
while building better relationships with faculty at the most prestigious
institutions around the world. In fact, since Uversity launched, faculty from
over 1,300 schools have uploaded almost 80,000 pieces of learning material, including
study guides, lecture notes and quizzes and we have just added new tools to
allow faculty to create and upload video content to meet the growing demand
from students.
The response to Uversity has been so positive that we
expect to double the amount of learning material created by professors on our
platform by the time we roll it out to students in the fall. And, as part of
our deepening relationship with faculty, we continue to invest in Honor Shield,
both domestically and now globally, to allow faculty to protect the integrity
of their exams for hybrid and remote learning environment.
Uversity is just one part of our investment in Learn
with Chegg, our new personalization platform, that has already dramatically
increased student engagement. And by combining our proprietary student data and
AI technology, we are better able to predict students’ needs without them
having to ask.
Learners are automatically pushed relevant content,
whether flashcards, videos, quizzes, math or writing support to give them an
individualized learning experience based on their needs. We have built a huge
moat at Chegg, including the power of our brands, tens of millions of direct
relationships and we have built our own enormous library of content, that
between all of Chegg Services now exceeds over 100 million pieces of learning
material. So, we are better able to serve our students.
We believe, we have a unique ability to know more
about the students’ needs to learn, what they need to learn and therefore we
can deliver it the way they learn it best.
Our international expansion continues to be an exciting
growth opportunity for us. In fact, we exceeded 1.5 million international
subscribers during the year, well ahead of our target. In 2022, we will make
more investment in new countries with new subjects, in new local languages and
with local pricing. And with the acquisition of Busuu, international is
becoming an even more significant part of Chegg’s growth.
For those of you who are not familiar with Busuu, we
closed the transaction in mid-January, and I want to share why we are so
excited about this addition to Chegg. The fast growing $17 billion learning
digital language category is a market that has significant overlap between
college students and young professionals around the world. In fact, 26% of
Busuu’s customers selected education as their motivation for language learning
and 55% of US college students report needing help learning a foreign language.
On the skills front, we have dramatically increased
our TAM through our partnership with Guild. This partnership gives us access to
the largest corporations in the world who are seeking skills-based learning
content for their employees and these companies are asking Chegg to create
content uniquely for them.
The pandemic has been hard on everyone, and what
became evident to us was that students have needs well beyond academic and
skill support. Students trust Chegg, which is why we launched Chegg Life, to
support more of their needs.
Our initial areas of focus will be personal finance,
soft-skills, mental health and wellness, which are universal issues for
students. We believe offering this support will help us serve them even better.
The challenges of the last few years have had a
dramatic impact on all of us, particularly students. There is an increasing
need for students to learn on their own, so it is no wonder they are seeking
academic and professional support, but it’s clear they need even more help as
they take on the rest of life’s challenges.
Chegg is investing to be there with them on their
entire journey, and we are very excited about the next chapter of our growth
and so grateful for all of you that have been part of our journey.
And with that, I will turn it over to Andy. Andy?
Andy Brown: Thanks,
Dan, and good afternoon, everyone. Today, I will discuss our financial
performance for the fourth quarter and full year 2021, as well as our outlook
for 2022.
Despite the complexity of the virus and the industry-wide
slowdown at the end of the year, the business performed well during a difficult
time and 2021 was another good year for our company.
Total revenue grew greater than 20% and our adjusted
EBITDA margin expanded more than 200 basis points. As we take stock of how far
Chegg has come and the opportunity ahead of us, the past two years have been
truly remarkable.
Since 2019, Chegg Services revenue, adjusted EBITDA,
and free cash flow have more than doubled. This all while investing in future
growth initiatives such as Learn with Chegg, Uversity, Chegg Life, plus
expanding into skills-based learning and into international markets. Additionally,
through acquisitions, we have made key assets such as Mathway in 2020 and more
recently our acquisition of Busuu, allowing us to expand into new subject
matters and geographies.
Looking more specifically at our 2021 performance,
total revenue grew 20% to $776 million, despite the fact that Required
Materials revenue declined 14%. This growth was driven by an almost $150
million year-over-year increase in Chegg Services revenue, which grew to $670
million, with subscriber growth of 18% to a record 7.8 million for the year.
International represented 11% of total revenue in 2021.
And while we expect continued domestic growth, international revenue is
expected to grow faster, driven by continued organic expansion as well as the
addition of Busuu, which is currently primarily international. This resulted in
adjusted EBITDA margin of 34% or $266 million, up 28% year-over-year, with free
cash flow of $177 million or 67% of adjusted EBITDA, both are records for our
company.
As we survey the broader learning landscape, it’s
clear we have best-in-class margins. Our free cash flow margin of 23% is an
extreme outlier among education peers, and even among the broader software and
tech sectors, which gives us the opportunity to invest in future growth initiatives
while continuing to deliver superior results.
Looking at Q4, total revenue grew to $207 million,
driven by better than expected Chegg Services revenue growth of 6% to $187
million, which led to better than expected adjusted EBITDA of $78 million.
Looking at the balance sheet, we ended the year with
cash and investments of $2.3 billion. This was bolstered by the aforementioned
free cash flow of $177 million, primarily offset by a $300 million accelerated
share repurchase or ASR, we entered into in early December, and completed two
weeks ago, retiring approximately 10.6 million shares.
We entered into the ASR as we believe there was an
overreaction to the temporary headwinds that affected our industry, which
caused a dislocation in our share price. We believe this was a good use of our
capital, good corporate hygiene and increases shareholder value.
Moving to guidance for 2022. The momentum we
experienced in late Q4 has continued into the spring rush. We have seen a
reacceleration of growth in subscribers and our retention rates are at an
all-time high.
With respect to Required Materials, student usage
continues to decline as textbooks have become less relevant. And, as you can
tell from prior financials and our guidance, it has become a drag on both, growth
and margins. While we expect to continue to offer this service, we are
evaluating strategic alternatives to provide it through partners.
And finally, our full year and Q1 2022 guidance now
include the financial expectations for our acquisition of Busuu. Also, to
assist you in modeling all of these changes, we have added a slide to the
investor deck on our investor relations website that includes expected revenue
and adjusted EBITDA seasonality.
Specifically, for 2022 we expect total revenue to be in
the range of $830 million to $850 million, with Chegg Services revenue in the
range of $770 million to $790 million, and Chegg Services organic revenue
growing in the 8% to 10% range, gross margins to be in the range of 70% to 72%
as Chegg Services revenue continues to grow and be a larger overall contributor,
adjusted EBITDA to be in the range of $260 million to $270 million, with Busuu
being dilutive to adjusted EBITDA by $15 million to $20 million as we invest to
scale the service.
We are investing in Busuu now to accelerate growth and
we expect it to be breakeven by 2024. And, finally, as we have stated in the
past, we continue to have healthy free cash flow conversion, which we expect to
be in the range 50% to 60% of adjusted EBITDA.
Moving to Q1 [2022], we
expect total revenue between $200 million and $205 million, with Chegg Services
revenue between $183 million and $188 million, gross margin between 71% and 72%
and adjusted EBITDA between $56 million and $58 million.
We believe, the future of Chegg is much brighter than
the many successes we have experienced in the past. Over the past few years, we
have become a clear leader in the education space and already have many of the
assets to extend our leadership position.
We also have an operating model and a capital
structure to invest in and add assets that few, if any, in the sector can. But
the biggest and most valuable assets we have are our dedicated employees,
driving our student-first mission, without which none of this is possible, giving
us great confidence as we enter 2022.
With that, I’ll turn the call over to the operator for
your questions.
Q&A
Operator: Our
first question comes from the line of Jeff Silber with BMO Capital Markets.
Please proceed with your question.
Jeff Silber: Thanks
so much. I appreciate it. I wanted to first focus on what you mentioned about
Required Materials. I know this is where the company initially started and you
held on with – you kept on saying, it was more kind of a marketing strategy to
get your name out. You obviously don’t need that anymore. Why just not cut the
cord and get out of that business totally?
Dan Rosensweig: Well,
good question. This is Dan. Mostly because millions of students still use it, and
to be frank with you, our concern is if we don’t do it then publishers will
raise the prices again on students. But our expectation is that, we won’t own
the business anymore. We’ll simply offer it through partners, so that students
can continue to get their textbooks on us and we can use our audience to make
sure that the prices stay low.
So, we never believed we’d be in it for this long to
be honest with you. That’s why we transferred to a digital company years ago, but
the value of textbooks in the college marketplace are declining, and so we don’t
see any reason to be in it any longer than we need to be and so we’re working
on those opportunities now.
We just like to make it available to students. But if
that doesn’t work out, then we may end up exactly where you said.
Jeff Silber: Okay.
That’s fair enough. I understand. Let me shift over to Chegg Services, and I
wanted to ask about competition.
You have this great slide in your deck, where you talk
about the unaided brand awareness. And Chegg’s always come out on top. It’s
still very strong. But when I compare this to what we saw, I think in prior
quarters, you’ve got a couple of companies like Quizlet and Khan Academy that
have moved up, Quizlet pretty dramatically. Are you seeing more competition in
the marketplace, and if so what are you doing about it?
Dan Rosensweig: Yeah.
The answer is, we’re really not. Look, Quizlet serves the high school market
and we serve the college market, so we don’t really see overlap. In fact, we’re
an advertiser on Quizlet, because they help drive plenty of customers to us.
So, when we look at our own internal research and
overlap between Quizlet and other companies, all the other companies, we do not
find there’s significant overlap between our customer and theirs. And what we
provide is high quality expert, you can be certain that their solutions are
correct and that’s why students value us and I think that’s why you saw us sort
of resurrect our growth.
Because when academics became important again, Chegg
went up, and that’s what we expect. And so, we’re seeing growth at their
expense, not the other way around. And Khan Academy is just video-based really
for high school students that are trying to master certain subjects. But more
importantly, for test prep and that’s not what we do, so they’re very
insignificant in terms of competitors to us at the moment. And so, there are
people that can use Quizlet and use Chegg, but they usually use the free
version of Quizlet.
Jeff Silber: Okay.
That’s really helpful. Thanks so much for the call, guys.
Dan Rosensweig: You
bet.
Operator: Our
next question comes from the line of Ryan MacDonald with Needham & Company.
Please proceed with your question.
Ryan MacDonald: Hi.
Thanks for taking my questions and congrats on a nice quarter here. Dan, I’m
curious what you saw in fourth quarter, we obviously see an incremental nearly
300,000 subs on the platform. I’m just curious, is that coming primarily from
just real strong success internationally or did you see a shift in seasonality
of when maybe students within the US came on and were using the platform more
actively? Thanks.
Dan Rosensweig: Yeah.
Great question. Look, if I were Monday morning quarterbacking us, what I would
say is, in November, we knew what we knew. We didn’t know where the bottom was.
The bottom thank goodness was not nearly as low as we thought, and the bounce
back came much sooner than we thought. And all of that is good, but essentially
enrollment didn’t change. What changed was, there was a sudden reinvigoration
of the focus on academics, and when that happened, we picked up.
So, you can call that seasonality, you can call it
that students going back from COVID and going all the football games and
getting used to seeing each other again and the work started later. I can’t
tell you exactly what the reason was from that perspective, but our internal
numbers show that there was just a dramatic increase somewhere, obviously,
after the last report, which was November 1st. So, first week of
November or so as you start to get it towards mid-terms and finals. And thank
goodness that momentum has absolutely carried over into Q1, which is why we
felt comfortable about giving guidance and our guidance is stronger than I
think anybody expected, including us.
Ryan MacDonald: And
maybe just a follow up, a question around Busuu. Obviously, a nice interesting
expander of your TAM, and moving into language learning market. Traditionally,
when you bought something, you, kind of, left it alone, let it operate and sort
of get used to the operating the business model or operating in new market.
Can you talk about when you’re thinking about the
assumptions for 2022 for Busuu? Are you continuing to do that sort of first
year, let it operate on its own, learn the business a bit more, or does that
assume some beginning of some cross-selling of Busuu into the core Chegg base?
Thanks.
Dan Rosensweig: What
we have in the forecast assumes Busuu as Busuu. Yeah. Now, what we do for
integration is, obviously, the first thing you have to do integrate finance,
data, security, all those issues and those come first, because you want to
protect the customers, you want to make sure that we can report on all those
things.
And then, our expectation is the first area of revenue
synergy will start to come probably in the US, because 55% of our audience say
they want to learn or need to learn language and we have free access to our own
customer list. And so, you can expect that we will start working on that.
Remember, the deal only closed mid-January, and we
haven’t been able to even fly over there because of COVID or [them] come to us. So, we’re going to make sure that
we don’t interfere with any of the success they’re already having. They really
started to invigorate their own growth a couple of years ago and we couldn’t be
more excited about them being part of our family, and I think they would say
the same thing. So, I think, what you see in the current forecast is simply
what Busuu is?
Ryan MacDonald: Thanks
for the color. Congrats again.
Dan Rosensweig: You
bet.
Andy Brown: Thank
you.
Operator: Our
next question comes from the line of Doug Anmuth with JPMorgan. Please proceed
with your question.
Doug Anmuth: Thanks
for taking the questions. Maybe just first, Dan, you highlighted the
outperformance in Study Pack take rates and also retention. I was hoping you
could just give us a sense of where you are in terms of Study Pack adoption, and
maybe what the mix of subs looks like currently? And then, also how to think
about retention rates and some of the drivers that are taking them higher? And
I sort of have follow-up for Andy as well.
Dan Rosensweig: Yup.
Thanks, Doug, and how are you? Look, when we launched Study Pack, it was
obviously before COVID, we didn’t know where it was going to go. Without giving
any specific numbers, I would say that it’s probably twice as successful early
on than we thought. So, the first thing was to let new customers know that it existed.
The second was to make sure that they were utilizing it. Third is to make sure
that they start to renew anywhere near the rates that our Chegg Study customers
have historically been doing, which goes up every month, which is wonderful and
we’ve seen all of that success continue.
So, that’s been a really big boost, and that’s why you
see constant increase in ARPU, particularly with the US customer base. What’s
also been really positive is that, internationally, the take rate for Chegg
Study Pack is very similar to the US, which we didn’t expect and renewal rates
are climbing there.
So, what we saw in the fourth quarter, which is great
for our shareholders, it’s great for us, and it really does represent just how
valuable Chegg is in the minds of students and how much the investment we’re
making in content and Uversity and personalization is having an impact, is we
saw a low cancels, which is wonderful, which meant that people just stayed on
because they continue to see the value and they expect to roll over.
We had the highest renewal rates. As Andy pointed out,
we had record renewal rates, and we’re seeing record take rates in the US. So, everything
that we have been doing in terms of improving the quality of the product, the
discovery within the product, the amount of content that we have, have all been
positively impacting the numbers.
And so, over the next several years, you’re going to
see constant increase in ARPU, because a higher percentage of our new
customers, a higher percentage of the renewals will all be paying $19.95 versus
$14.95. So, this is all really positive and better than we would have expected
at this point.
Doug Anmuth: Got
it. That’s helpful. And then, Andy, just a follow up on Busuu. You gave some
numbers I think when the deal was announced a few months ago. Can you just help
us understand how those like roll into the 2022 guidance? How you think about
deferred revenue impact? And then, also, I think you talked about 500,000-plus
paying subs. Do those just kind of automatically go into your sub number? What’s
this going to look like?
Andy Brown: Yeah.
So, several questions there. First thing is on the deferred revenues. There’s a
new accounting standard out there, which allows us actually to capture all of
the deferred revenues. And so, the numbers we put out there in November, basically
hold, and so we’re forecasting the same. So, yeah, that’s in our guidance right
now. You can see that.
With respect to the subscriber number, yes, we’ll
start reporting out the subscriber numbers in our Q1 report. The 500,000 was an
annual number. So, once again, we’ll be reporting out on a quarterly basis, but
those will be included in our subscriber numbers when we report Q1, because
that’s the first quarter we’ve owned the asset.
Doug Anmuth: Okay.
And just to clarify, similar to your business, right? I mean, the annual number
just bigger than any given quarter essentially, you’re saying?
Andy Brown: Yeah. Yeah.
Exactly. So, when we report out our subscriber number, whether it’s on an
annual basis or whether it’s quarterly basis it’s during that period of time how
many unique subscribers were on the platform. And, obviously, it gets deduped
across the service lines, but that’s exactly how it’s reported out, Doug.
Doug Anmuth: Okay.
Thank you. Helpful.
Operator: Our
next question comes from the line of Brian Peterson with Raymond James. Please
proceed with your question.
Brian Peterson: Hi, gentlemen.
Thanks for taking the question, and grats on the quarter. So, first just higher
level on enrollment. I’d be curious, what are the longer-term expectations
there going forward? And, obviously, there may not be much of a change in 2022,
but just kind of curious to get your thoughts on how that trend line will look
longer term.
Dan Rosensweig: Yeah.
I’m sorry. Did you say on enrollment?
Brian Peterson: Yes.
Just on the enrollment trends. I know that came up last quarter. Obviously,
that wasn’t a swing factor overall, but I’m looking to get your thoughts, Dan,
on how you’re thinking about framing the enrollment trends, I guess, both, domestically
and internationally, longer term.
Dan Rosensweig: Yeah.
Look, longer term, and we put some of it in our prepared remarks. I think, it’s
probably helpful if I explain to people that we see Chegg’s academic support
services, which are Chegg Study, Chegg Study Pack, obviously, obviously Math and
Writing, but those two in particular can evolve to any pathway that any student
is taking. So, the traditional pathways, [for profit]
pathways, two-year schools, boot camps, doesn’t matter.
Our expectation is that more students are going to be
enrolled in something. It just may not be the traditional college experience. So,
we expect that in the United States, we’ll continue to see growth.
Obviously, international, we’re seeing substantially
more growth as you heard from the numbers. We expected to do over 1 million
when we started last year, and we did over 1.5 million. So clearly, what we
said about Chegg resonating around the world holds true.
In our guidance, we don’t assume any change in
enrollment for the second half of this year, because we just don’t know. So,
anything that goes up in the US, will obviously be beneficial to Chegg and to
our shareholders.
And I just think that we don’t know enough, because of
COVID and because the economy. And when the economy is robust, fewer people go
to school. When it’s less robust, more people go to school.
And so, I don’t think the economy we’re seeing is
likely to sustain itself. So, I imagine enrollment will be better over the next
several years, but we just can’t predict it in our guidance yet. So, we’re
being very prudent in the second half of the year.
Brian Peterson: Understood.
And maybe a follow-up on those Busuu. Just you mentioned some investments. I
know there’s an opportunity with new types of content. And then, leveraging
international and taking your content and selling it domestically. Any help on
how you’re ranking those investments and maybe where we should start to see
some of those synergies from those investments? Thanks, guys.
Dan Rosensweig: Yeah.
Great question. So, Busuu has been growing really nicely outside the US, but
they have always been a company of incredibly high standards and quality of
content and how they teach, but never really have been funded. And so, we want
to make sure that we fund their growth, what they would call their domestic
market, which is Europe, and make sure that it’s being funded at a level that
they haven’t been able to fund it in the past, because they have so much
momentum and other companies that we know in the US are not there yet and other
companies in Europe don’t have anywhere near the funding and had to pull their IPOs,
so we want to make sure we allow them to put the foot on the gas in a way that
they haven’t been able to do it.
And then, priority two will, of course, be introducing
Busuu with authors and opportunities to the US audience, because all of it will
be incremental to what their plan is. So, those would be the two biggest areas
that we will be helping them with in terms of investing in their future.
So as Andy pointed out, Chegg Services, Chegg core has
incredible margins that just keep going up. So, we’re using that to invest in
the growth of Busuu at this point because we think there’s just a huge
opportunity in the $17 billion language market.
Brian Peterson:
Thanks, [guys].
Operator: Our
next question comes from the line of Stephen Sheldon with William Blair. Please
proceed with your question.
Stephen Sheldon: Hey,
thanks. It looks like the guidance assumes some modest organic revenue growth
acceleration in core Chegg Services during 2022, relative to the first quarter
guidance. Is that a fair takeaway? And if so, how should investors think about
the factors that could support at least modest acceleration? Would that mainly
be easier comps or are there other items or factors that you call out?
Andy Brown: Yeah.
Stephen. So, yes, so we started to see that like we had mentioned in the
prepared remarks. We started to see that later in the semester, and so we saw
that in our results for Q4. That has continued, clearly into Q1, so it
certainly gives us the confidence that what we were seeing early in Q4 clearly
didn’t sustain, but it sustained as we got into Q1.
So, that gives us the confidence, particularly for the
first – more confidence clearly in the first half of the year. And then, we’re
taking somewhat of a measured approach in the second half of the year for all
of the variables that we’ve mentioned earlier. But, overall, we’re very
confident in how things are looking from an organic perspective.
Stephen Sheldon: Got
it. That’s helpful. And then, I guess, it would just be great to get an update
on where you’re at in terms of providing local market pricing for your
subscriptions to drive even stronger international subscriber growth. Has that
started and how are you thinking about the financial trade-offs between lower
revenue per sub making it affordable to more people?
Dan Rosensweig: Yeah.
This is Dan. A really interesting question. So, we are testing now in the
larger countries outside the US. And in countries that can afford to pay and
have demonstrated that, because you can see by our numbers, it’s not like we’re
not growing outside the US, we are. In those countries, we will present it in
local currency, but it will still be the same price, US, give or take. So, no
trade-off there.
In countries where it’s obvious that there’s huge
demand, because we can see it on the top of the funnel, but conversion is low, because
either it’s not in local language, the ads are not in local language or the
prices are presented in the US or they’re too high. Those are the countries
that we’re testing to try to grow market share over revenue per customer there,
but all of that will be incremental revenue and incremental [indecipherable] of the company, because we have so
much margin in that Chegg Services business, because it’s right once use many
times.
So, in countries that you can imagine, large countries
or countries that are focused on education, like the Philippines or Indonesia
or Mexico, other places in South America, there are huge populations, India. We’re
going to play the price game there, because it would all be incremental revenue
to us and all be incremental profits to us. It just won’t be incremental ARPU
from those countries.
So, we’re testing all of those now to make sure that
we have the right discount structure and that we can watch that behavior month-after-month-after-month,
because we’re not interested in doing that for a single month. We want the same
kind of behavior we’ve seen in the US, where renewals go up, cancels go down,
engagement increases and we’re super excited about all that.
It’s just taken a while to build, because we grew so
quickly outside the US, we weren’t ready for it, but we spent a lot of time and
energy in our engineering departments and product departments and commerce
department. So, we’re doing all of that work now, and you’ll start to see some
of that probably in the second half of the year it will be more visible.
Stephen Sheldon: Great.
Thank you.
Dan Rosensweig: Yeah,
but it’s going to be big. I mean, I’m excited about it.
Operator: And
our next question comes from the line of Brent Thill with Jefferies. Please
proceed with your question.
Brent Thill: Andy,
good afternoon. I wanted to follow back on Doug’s question on Busuu. I wanted
to be clear and I think it maybe didn’t come across as clear. When you think of
the guide for 2022, I think the last comment you mentioned on the last call was,
Busuu was growing $45 million over 20% in 2021. So…
Andy Brown: Yeah.
Brent Thill: …if
you apply slightly lower growth or same growth, you get to somewhere between $50
million to $55 million. Is that the range, if we had to tie to a specific
number? Is that what you’re asking us to put into the model for the year?
Andy Brown: Yeah.
Yeah. Well, absolutely. When you do the math, we put it into the – we gave you
the organic guidance. And if you do the math on that, it’s in that, call it,
$50 million to $55 million range. Yes, very specifically. Yes.
Brent Thill: Okay. Okay.
Great. Thanks for clarifying. And then for, Dan. When you talked about what had
happened on the strength that you saw throughout the quarter, I’m just curious
how you’re seeing that carry forward into this current quarter.
And are you seeing similar trends as students have
come back and they’re obviously getting back into their routine that they’re becoming
more serious, they’re coming back. Can you give us a sense of behaviorally what
you’re seeing even as this quarter has started out?
Dan Rosensweig: Yeah.
Look, we’re already five weeks into the quarter, and the variables that we just
didn’t know in January was when do schools start, will they start on time, will
they start online, will they start hybrid, will they start in-person.
As we said before, it doesn’t matter whether a student
physically is, what matters is they have work to do. And so, I think people
confuse that other companies with what actually happens in our world.
What we have seen, again, which is why we can give 2022
guidance and give growth guidance in Q1 over Q4, which is not the norm, that’s
an indication that we’re seeing strong momentum carryover from Q4, so it’s not
just the carryover, but the behavior has remained the same, which is students
have not only renewed and fewer have canceled, but new customers are coming in
earlier in the semester. That’s all good news.
Brent Thill: Great.
Thank you.
Dan Rosensweig: Yep.
Operator: Our
next question comes from the line of Arvind Ramnani with Piper Sandler. Please
proceed with your question.
Arvind Ramnani: Hi.
Thanks for taking my question. I know this has been asked before, but I wanted
to ask it a little bit differently. There’s certainly been a change in student
behavior.
On your November earnings call, you’ll were quite
bearish on some of the student behavior, but some of the data that we crunched
through Q4, there was a remarkable pickup in Q4. And even with tough comps, we
were quite surprised to see the significant uptick in the kind of the app
downloads and web traffic.
Can you kind of outline were there specific areas, where
you saw strength, was there like particular subject areas or particular kind of
seniors, like what – I mean, how should we really think of the strength? I’m
just trying to get a sense of how much flow through we should expect in the
first half of this year from that increased interest in Chegg from students.
Dan Rosensweig: Yes.
Look, here’s what I would say. I appreciate the question, of course. Difficult for
us to be that level of specificity. But I think what we take away from it is
that the value of Chegg as we’ve added more subjects, improved the quality,
increased personalization is real and having a really positive impact on our
overall business on every key metric, fewer cancels, higher renewal rates, more
people taking the bundle, the bundle renewing at higher rates, those are all
things that we positively effected through excellent execution up and down the
line of the Chegg employees, who have really fought through to make sure the
students are getting served.
As you think about the flow through, we have been very
specific about thinking about our guidance, which is to say we have greater
visibility in the first half of the year, certainly into Q1. And that the second
half of the year, we are not yet prepared to be more aggressive, if you will,
because who knows what’s going to happen over the course of the year.
But what this should tell you is, when things start to
approach normality, Chegg grows. And it not only grows, it’s very profitable.
And as I think Andy pointed out in his prepared remarks, there is not another
company in the education space that is growing, that is profitable that
produces free cash flow. We have $2 billion in our balance sheet. I think, the
takeaway here is that, as things improve, Chegg improves, which is some
companies, it was only the pandemic that improved them. That’s not our case.
The more people study, the more important they take
it, the more that they have to learn, the more they’re dependent, they need
help. The fact is the schools don’t have the budgets, they don’t have the money
to provide services and support. And you can see through the strength of
Uversity, just how many amazing professors there are willing to help their
students learn on-demand online.
I mean, I’m surprised we didn’t get more questions
about the fact that we already have over 80,000 pieces of content. We haven’t
even launched it to the consumer yet. And we only announced it at the end of
last year. I mean this just shows you that the real professors understand how
important online learning support is.
Arvind Ramnani: Yeah.
Yeah. That’s super-helpful. And then, the follow-up I had to that is, and we
crunch our data, we crunch it separately both from a web traffic level and then
from a mobile downloads level.
Dan Rosensweig: Yep.
Arvind Ramnani: When
you think of these two buckets, web traffic and mobile, how is Chegg being used
like? Are you able to kind of give us like a split or qualitatively say, like
how many people are accessing Chegg via web versus mobile downloads?
Dan Rosensweig: Yeah.
Look, what I would say is, it depends on the country, of course, and it depends
on the service. So, Mathway was much more used on mobile than Chegg was, for
example. But what we are striving for and what we see is that, once the student
downloads it, they use us on both.
The truth is that big screen is helpful when you’re
doing homework, when you have to read things. For Math, it really was the input
was used by the phone, because the easiest thing to do is just snap a photo of
the equation.
So, what I would say is you’re going to continue to
see Chegg app downloads be more significant over the next bunch of years, because
we’re investing now in that product and service.
It was a surprise to us for the longest period of time
that most people use this on their laptop. It’s not a desktop. It’s a laptop.
But increasingly, mobile devices are becoming an integral part of not only how
they input, but how they’re getting data out. And if you can see our new
designs and our new personalization make that even easier to do. And we are
pushing more towards app downloads than we have in the past. So, I think you’ll
see that improve.
Arvind Ramnani:
Terrific. Thank you very much.
Dan Rosensweig: Thank
you for your questions.
Operator: Our
next question comes from the line of Josh Baer with Morgan Stanley. Please
proceed with your questions.
Josh Baer: Thanks
for the questions. And great to see the really strong international numbers
this quarter. I wanted to ask kind of a follow-up to the last two on just
student behaviors and toward the end of Q4 and into Q1. Just wondering like how
you’re thinking about Omicron, and any impact that that might have had on the
student behaviors.
Dan Rosensweig: Okay. Yeah.
I can tell you the impact it had on my behavior, I caught it December 22, and
nobody in my family had symptoms, but I had them all, so not a fan. And
actually, but I know the question seriously is how did it affect our business.
One thing that I want to tell you, our data shows us
consistently is that, where the student physically is does not matter, because
we are an on-demand service that can be used on your phone, on your laptop. It
doesn’t matter. If you need help, we are there for you, whether you’re either a
hybrid student or remote student or a fully in-class student.
And every survey that we provide tells us the behavior,
the conversion rates, the renewal rates, engagement rates are almost identical.
So, that’s the area that other people ask about. They think because if you’re
off-campus, you’re going to use us more. That’s not been our experience in
terms of observing and communicating with the students.
Where it has made a difference is, when the actual
academic starts. So, if they’re delayed, we’re delayed is what we learned in
the fourth quarter. So, remember, before Omicron started, Chegg Services
started to pick up. Then it hit sort of end of, what, November, on or around
Thanksgiving time. And so, our business had already started to reaccelerate
before that.
And right now, I think we’re seeing a decline in most
states and decline in most cities. And we’ve seen, as Andy pointed out in the
prepared remarks, that momentum continues, thank goodness. So, this to us – the
message to us, our belief is that it doesn’t matter where the student is. It
matters when the student starts to study.
Josh Baer: Great.
That’s clear. And then, one on EBITDA margins and the guidance. I know the
margin lower in 2022, most of that is from Busuu and adding that to the model
and the investments there, right? I think, there’s still some compression
versus 2021, making that adjustment.
And just wondering if you could kind of review the
longer-term framework for margin expansion? Obviously, margins have
consistently improved for many years. Just wondering if there’s any change to
that just given the opportunity ahead and the investments that you’re making
across the board.
Andy Brown: No. No.
And in simple terms, as we continue to scale and grow, without getting into
specific margins beyond 2022, because we’re not going beyond 2022, but we would
anticipate that margins would expand over time.
If you think about the core of our business, it’s high
leverage, right? I mean, if you think about Chegg Study, as a prime example,
the content is reusable and reusable and reusable. And therefore, incremental
subscribers, $0.90 or more in the – certainly in the short-term dropped to the
bottom line.
So, yeah. We believe that we will continue to expand
margins over time. Clearly, Busuu is having a small impact on us, but we think
it’s absolutely the right investment. And like I said earlier, when you look at
Chegg in its entirety in the sense for the past several years, we have
best-in-class margins in the sector.
I would argue with you – point out to you that nobody
has our types of margins, whether it’s the EBITDA margin or more importantly,
free cash flow. I mean, our free cash flow margin is better than most companies’
EBITDA margin. So, we’ll continue to grow that, but we’re really proud of what
we’ve accomplished over the last several years with respect to growing our
profitability.
Dan Rosensweig: Yeah. Look…
Josh Baer: Great.
Thank you…
Dan Rosensweig: …I
think Andy made it crystal clear. But one of the things that we did was break
out Chegg without Busuu, because it really does highlight the fact that our
EBITDA margins are going up from last year. And that includes the fact that
textbooks probably lose a little bit of money now, whereas in the past they
were breakeven or made a little bit of money. So, I think the way to think
about it is Chegg itself before Busuu, continued growth and continued
improvement in margins and continued improvement of free cash flow. And that’s
baked into this guidance that we’re getting at the beginning of the year, which
is really only the beginning of the year. So, the business just keeps getting
more powerful and more powerful.
Operator: And
our next question comes from the line of Jason Celino with KeyBanc. Please
proceed with your question.
Jason Celino: Hey,
Andy. Hey, Dan. Thanks for taking fitting me in. Maybe just two quick ones. Maybe
first on skills. In the past, you’ve used M&A to build out these new areas.
And obviously, you just acquired Busuu. But as you think about building out
your presence and skills, how much will partnerships play relative to maybe how
you use partnerships in the past?
Dan Rosensweig: Yeah.
Fair question. So, when we first entered the skills market, we knew how big it
was and it is. What happened during the period of COVID is the
direct-to-consumer model sort of grew and sort of froze. You could see that on
Coursera, Udemy and others. And then, their B2B markets picked up, but those
B2B markets, at least from our experience, have yet to be profitable and we’re
not sure if and when they get profitable.
So we chose a different path. We said, let’s take the
assets we have, our core strength of being a content creator, user experience,
greater and academic support company that can teach you something and support
you and partner with Guild in this case as our primary partner, but not
necessarily our exclusive partner. Because if you follow them, they have done a
spectacular job of growing their customer base. So, they have the largest
corporations in the world from Walmart to Target. They just named several in
the medical field. And where they’re working with partners to supply that
academic degree programs, Chegg is actually supplying the skills programs.
The really cool part of that is that, the corporations
are working with Guild and with Chegg to say, this is what we would like to
teach our employees, so it’s not just a marketplace [indecipherable].
It’s now very specifically, this is what we would like our employees to know.
We build it, we can use it for those companies or any other companies. And over
time, it’s going to take several years to build, because corporations move slow.
And Guild’s got to sign the business, then we got to build it and they got to promote
it. But you can imagine it being very high growth, very high-margin business, because
we don’t have any cost of marketing.
It goes directly through Guild, directly to the
customer. And many of these skills can be used in our own network, either
directly to our audience or with other companies. So, that is the primary area
of focus that we have right now in the skills space is to build out our catalog
of incredible content and work with Guild, and these largest corporations in
the world to teach their employees what the companies want them to know and those
will all be profitable for us as we scale.
So, it’s really a powerful model for us and one that
we worked over a year to negotiate as we began to see the dynamics of the other
skills market just change. And you can see that in all those companies’
numbers, which is their consumer business sort of slowed or declined and they’re
not profitable yet. That’s not the way Chegg is run – we focus on growth with
profitability.
Jason Celino: Okay.
Interesting.
Dan Rosensweig: Yes.
Jason Celino: And then
quickly on international, the new disclosure is very helpful, 11%, international
subs, 1.5 million. That's 50% more than what we thought, at least initially
this past year. Framing this maybe in the more anecdotal comments, but maybe
can you speak to how that business grew or maybe stepped up over 2020?
Dan Rosensweig: Yes. You
were fading there at the end, but I think what you asked is, how the business
sort of got this big and it sort of stepped up. What Chegg does which is
support students that are putting their hands up and saying, I need to know
this. I have to know this. I want to know, I need help. That is universal
around the world, particularly for students who are learning business or STEM,
which is what our initial content primarily is focused on.
So, for obvious reasons, English speaking countries
became bigger faster, but this is an effort that countries around the world are
really promoting their young people, their students to learn STEM and to learn
business. And that has really helped us grow within each country that we’re in,
but then adding many more countries.
So, I can’t point to one country over the other. I
could just tell you that as we get discovered, the same virality of our brand
recognition in the US begins to take place in other countries. And so, the
numbers were even bigger than we had imagined.
So, we had a very difficult time in November, but you
can see that we’ve recovered a lot faster and a lot stronger than people
thought and it’s because the US has returned, international continues to do
extraordinarily well, the quality of our product, the amount of content that we
have has improved renewals and engagement and reduction in cancels and take
rates. So, we feel very good about our future right now coming from a place, where
[indecipherable] everything that happened in
November.
Jason Celino: Okay.
Perfect. Thank you.
Dan Rosensweig: Yeah.
Operator: And
our next question comes from the line of Alex Fuhrman with Craig-Hallum Capital
Group. Please proceed with your question.
Alex Fuhrman: Hey,
great. Thanks very much for taking my question. Just lastly if I could sneak
one in here. Certainly, sounds like the business recovered nicely as the
academic calendar started to heat up closer to final exams. I’m curious if you
saw a similar acceleration outside of the US, and especially in markets that
maybe have a little bit of a different calendar, if it was something about that
was happening globally or it was really confined more to places where final
exams and mid-term exams started to happen.
Dan Rosensweig: Yeah.
It’s a terrific question. And what I would say is, I don’t know that we know
that yet, because we really went from zero to 1.5 million in three years, and so
we have to discover the patterns. We have to get our data and analytics, the
same quality that we have in the US, which is when do they come on? What year
are they? How long do they stay on? Which subjects are they in? We’re doing all
that work now, but that’s extraordinary growth from zero to 1.5 million in just
a few years. And so, we will know the answers to those questions as we go on.
We don’t have that with the same clarity that we have it in the United States
right now.
But what I can tell you is that, all metrics over
time, similar to the US get better. And because one of the things about owning
your customer and owning the data and owning your channel of distribution and
owning your content, which I’m not sure there’s another company that owns all
of that, allows you to monitor what the student wants, monitor what they use,
improve it, add more, get rid of the things that they don’t need and all of
those are the reasons that we continue to improve engagement and improve
renewals and improve the take rate.
So, international is early stages for us, but it’s
already doing great as exemplified by the numbers that Andy reported. So, I don’t
have the level of specificity outside the US that I have inside the US, but we
will shortly.
Alex Fuhrman: Great.
That’s helpful. Thank you very much.
Dan Rosensweig: You
bet.
Operator: And we
have reached the end of the question and answer session. I’ll now turn the call
back over to Dan for closing remarks.
Dan Rosensweig: Okay.
Thank you, operator, and thank you, everybody, for joining. I think this is
between the webcast and the call, the most people we’ve had, so we’re very
enthusiastic about the number of people that are taking a look at Chegg again
for the second time, maybe more.
But as you can see, what we offer matters. And the
number of students that need help is only increasing. The amount of budgets
that states have or schools have to provide support to their students,
unfortunately, is diminishing. And so, online learning, online learning support
is only going to get bigger.
And our investments in content and quality and subject
matters and personalization and on continuing focus on the student is what
continues to differentiate us as a service, which is why we compete
extraordinarily well, which is why we have this massive database of content of
high quality.
We’re improving our relationships with institutions
and professors at a higher rate than we expected. And that we, like others,
were surprised with what happened in Q3, Q4 time period, but we feel like we
passed that and we’re back on our way to building a very huge company and we
couldn’t do it without our extraordinary employees, who have stayed with us
through COVID, who have focused on the students, and we’re incredibly grateful
for them.
We have a mission. We want to help students improve
the outcomes of their life through education and we’re just going to get back
to work. So, thank you, everybody, very much. Really appreciate you all for
dialing in. Thank you. Thank you, operator.
Operator: Thank
you. This concludes today’s conference and you may disconnect your lines at
this time. Thank you for your participation.
Disclaimer: The transcripts on this site may not be accurate. Do not unduly rely on the transcript. The best efforts have been made to make it as accurate as possible. We make these transcripts freely available for you. However, you can always contact us and make a fee/payment as you wish, so that we can keep up the good work.
Comments
Post a Comment